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Speakers > Brandy Hansen

Brandy Hansen


Brandy Hansen

Brandy Hansen
VP of Tech Design, Abercrombie & Fitch, USA


Brandy Hansen is the VP of Technical Design for Abercrombie & Fitch.  Brandy leads a team responsible for the fit, function and product consistency of the Abercrombie & Fitch, abercrombie kids, and Hollister brands.  In this role, a key focus is partnering with the cross functional leadership teams to establish the most efficient processes to yield the highest quality product at the best value and quickest timing.  The use of a PLM system plays a key role in meeting this objective.  Brandy has been integral in implementing two different PLM systems over her career, and is currently embarking on a project to integrate more parts of the organization into PLM.  

Presenting: Focus Group - Extending PLM Capability Beyond Design - Boosting Internal & External Integration

27 Jun 2016, 04:05

As is the case with many companies, Abercrombie & Fitch has been successful using PLM across their Design and Tech Design teams. They have also integrated their vendor base into the system to an extent. Across other parts of the business, namely Production, Planning, Merchandising, Graphics, they are struggling with information redundancies and disconnected communication across too many mediums.

Their proposed strategy to streamline the information into “one source of the truth” is not always easy. Communicating the benefits for a new internal way of working, influencing behavior changes across multiple aspects of the business, and further integration of external parties adds up to a rather complex journey.

In this session, Brandy will lead a collaborative discussion on extending PLM capability beyond the traditional PLM Design zone: why is it needed, what are the proposed benefits and finally, how to execute such a strategy from a technical, business and cultural standpoint.